The game of chance known around the world as BINGO is a descendent of a lottery game first played in Italy in 1530. By the 18th c., the game of Le Lotto was a favorite of French intelligentia. In 1929 at a local fair, Edwin Lowe stumbled upon an American version, called Beano (beans were used as markers.) Returning home to New York, Lowe marketed the game to wildly receptive crowds. One exuberant winner tripped over her tongue and shouted BINGO instead of BEANO. A global addiction was born.