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MorningStar Senior Living of Hillsboro Director of Community Relations Wins Marketer of the Year

Home - In the News - MorningStar Senior Living of Hillsboro Director of Community Relations Wins Marketer of the Year

MorningStar Senior Living of Hillsboro Director of Community Relations Wins Marketer of the Year

Haylee Ergenekan pictured second from left with MSN Board Members

Haylee Ergenekan pictured second from left with MSN Board Members

PORTLAND, OR (December 15, 2025) — MorningStar Senior Living of Hillsboro proudly announces that Director of Community Relations, Haylee Ergenekan, was named “Marketer of the Year” 2025 by the Metropolitan Senior Network. The award was presented at the MSN Annual Awards Breakfast on December 4 at the Oregon Golf Club in West Linn, Oregon.  

The award recognizes one marketing professional serving seniors in the Portland/Vancouver region, selected from a field of nominees representing senior living communities, home care, hospice, healthcare systems and other senior-serving organizations. Given to an MSN member, the Marketer of the Year highlights ethical, relationship-driven marketing that increases awareness of resources, supports appropriate housing and care for older adults, and actively embodies the organization’s I.C.A.R.E. values.

Pictured: Haylee Ergenekan on left with associate Bailey Hanan

Pictured: Haylee Ergenekan on left with associate Bailey Hanan

Says Ergenekan, “Being named Marketer of the Year is incredibly special to me because it comes from peers in the Metropolitan Senior Network whom I admire greatly. Every day we’re all working toward the same goal: helping older adults and their families feel informed, supported, and welcomed as they make big decisions about where to live next. To be recognized for doing that work with heart, hospitality and integrity is truly an honor.”

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ABOUT MORNINGSTAR

MorningStar Senior Living of Hillsboro offers a retirement option designed for those who wish to maintain an active, independent lifestyle while enjoying the conveniences and social opportunities of community life. MorningStar provides private, well-appointed apartments in various floor plans (studio, one bedroom, two bedroom) often including full kitchens, washer/dryer units and modern finishes. Visit: MorningStarHillsboro.com

MorningStar Senior Living, headquartered in Colorado, has established a national reputation for providing premium senior living options across 11 states with 40 communities in operation or development. In its 22-year history, MorningStar has served more than 17,000 residents by its high quality and compassionate approach to senior care. MorningStar is also recognized for its philanthropic initiatives, reinforcing its commitment to serving both residents and the broader community. Visit MorningStarSeniorLiving.com.

ABOUT METROPOLITAN SENIOR NETWORK

Metropolitan Senior Network is a long-running professional networking organization for people who market and build relationships in the senior living and healthcare world throughout the greater Portland/Vancouver metro area. Their mission is to educate, support, and connect resources for professionals who serve older adults and their families, with core values summarized as I.C.A.R.E.: Integrity, Compassion, Accountability, Respect, and Engagement. MSN hosts monthly morning marketing meetings around the four metro counties (Multnomah, Washington, Clackamas, and Clark) and an Annual Awards Breakfast each December to honor outstanding professionals in our field. MorningStar is a corporate sponsor.

MEDIA CONTACT
Lorna Lee
VP of Marketing and Communications
llee@mstarliving.com
720/505.9930

By MorningStar | December 15, 2025 | Press Releases

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COMPANION LIVING

MorningStar offers Companion Living in all of our communities, where two unrelated people of the same sex share a suite, whether in independent living, assisted living or memory care.

Not only does this living arrangement enhance life by its camaraderie, it also extends savings.

REVERSE MORTGAGE

When one partner needs assisted living, and the other partner chooses to remain living in a private home, a reverse mortgage may be a good solution to help pay for increased expenses. Without affecting Medicare or Social Security benefits, reverse mortgages allow a homeowner to stay in the home and withdraw from the equity that the couple has built. Mortgage holders get tax-free cash flow as a loan against that equity, a loan that doesn’t need to be repaid until the house is sold or the owner moves out or dies.

Be sure to vet lenders and their terms thoroughly before making any decision. If you would like to be connected to a trusted, licensed reverse mortgage partner, call 888.228.4500.

SELLING THE HOME

The equity built up in a private home is typically a retiree’s largest asset, making the proceeds from selling extremely helpful when transitioning to a senior community. However, selling a home in a timely manner can be challenging and time-consuming. This is especially true when adult children are not living near to assist.

Many families find it helpful to work with a Real Estate Professional experienced with all aspects of selling a senior’s home. From packing and cleaning to listing and selling, ElderLife’s agents are ready to assist with the entire process to simplify a senior transition. To be connected with a local agent, call 888.228.4500.

SOCIAL SECURITY

Approach Social Security (SS) benefits tactically. Historically, it was wise to take SS benefits early and invest them. Today, that’s not necessarily so. Maximized benefits may best be found through delayed retirement credits. Depending on your birth year, benefits increase by 3-8% annually. If you wait until age 70 to collect, that monthly check could increase by 25% or more. And a surviving spouse receives the entirety of that benefit upon the worker’s death, making delayed retirement credits even more valuable. Study the new rules to choose your best course.
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MEDICARE

Think of Medicare as health insurance for those 65 years and older, regardless of income. While Medicare never pays for assisted living, it is designed to help fund certain postacute expenses in the first 100 days, namely hospitalization and rehab, as long as the person’s health is improving.
Once you’ve plateaued, Medicare stops paying.

Benefits may be available for home health care, but only if certain conditions are met. Medicare Part A covers hospice (palliative care) for the actively dying, regardless of income, including in a senior living community. Click here for original source info.

In contrast, Medicaid is a federal government program that subsidizes the medical expenses (including certain health services and nursing home care) for low income people of all ages. MorningStar does not accept Medicaid. Click here for more information.

LEVERAGE LIFE INSURANCE POLICIES

Whole life and universal life policies build a reserve of cash through interest-earning excess premiums (known as the policy’s “cash value”). In some situations, life insurance can be a source of ready funds through cash surrender, death benefit loans, accelerating death benefits, life (or viatical) settlements, or even selling the policy on the open market for immediate cash.

Before acting on any of these methods, consult a financial advisor, as there may be tax consequences. Life Care Funding can also help you determine whether a policy can be converted. Click Here

TAX BENEFITS

The IRS allows certain deductions on a federal tax return for the cost of housing and meals of those receiving long-term care in a senior community due to chronic illness or the inability to live alone.

Assisted living residents may qualify for these deductions if a physician certifies that they have been unable to perform at least two activities of daily living (such as eating, bathing or dressing) without assistance for at least 90 days. The same deductions can apply to those who require substantial supervision due to memory impairment.

An adult child paying for a parent’s care may also qualify for the tax deductions, if the child can claim the parent as a dependent. Consult a tax advisor for further information or visit the Internal Revenue Service (IRS) Click Here.

LONG-TERM CARE INSURANCE

Long-term care insurance helps pay for senior care and protect personal assets by covering expenses up to the amounts set forth in the policy. LTC insurance pays for a variety of services in senior communities, and can offer care options that may not be covered through the federal subsidies of Medicare and Medicaid (see below section).

LTC policies can be complex and it may be difficult to understand and activate your policy. If you have questions about your Long-term Care policy, call 888.228.4500 to be connected with an expert for a free policy review.

BRIDGE LOANS

It’s not uncommon for families to be short on funds when transitioning a loved one into a senior community. The ElderLife Bridge Loan allows you to pay for rent and care in the short term while waiting for other funds to come in. Common financial shortfalls include the time that it takes to list and sell a home, or the waiting period before receiving VA Benefits.

The Bridge Loan is designed like a line of credit, bridging the financial shortfall for up to 12 months. The loan is unsecured (no collateral needed) and approved quickly with no penalty for early payoff and affordable interest payments as low as $8 per $1000 borrowed.

To learn more about the ElderLife Bridge Loan, call 888.228.4500 or Click Here.

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