Brand Standard of Service Excellence
Radiance is the brand standard of Service Excellence at MorningStar Senior Living. Its precepts are introduced to team members upon hiring, and reiterated and strengthened every day in our daily Huddle.
More than a customer service program, Radiance celebrates an attitude of selflessness that issues from a deep and sincere place, like a beam of light. For this is how we want to deliver service at MorningStar: with warmth and sincerity and depth.
Through Radiance, we have a tangible and purposeful way to advance our mission of honoring, valuing and investing in others. Our Founder’s design for MorningStar has always been that we be a company of Servants’ Hearts. And so we have, since 2003. However, the framework of Radiance enables us, as a team, to take service professionalism to the next level.
Radiance is lived out in a variety of ways, from our interpersonal communication, to special touches throughout our homes, to spontaneous surprises for all beneath our roof.
You can view Radiance simply as this: evidence of MorningStar’s resolve to be a place not only distinguished by compassion and care, but by service professionalism. Service becomes us!
Spreading Radiance Worldwide:
A Nicaraguan laborer at Casa Bernabé, the orphanage MorningStar supports in the coastal town of Puerto Cabezas
“Whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”
— Philippians 4:8-9