A Name Deeply Rooted
MorningStar’s story begins with an impassioned prehistory… namely, the life of Ken Jaeger. Born and raised on a large multi-generational farm in the Midwest, Ken and his 11 siblings were presented daily with lessons in economics, diligence and hard work.
After 15 years of leadership experience and thoughtful observation within the senior housing industry, Ken determined to establish his own brand of senior living.
Out of this heart of Ken’s, one that was focused on the power of relationships, came three mission statements upon which MorningStar would be grounded:
Honor God in our business practices and relationships — a commitment to strong moral values and ethics
Value all seniors as gifted and contributing individuals — a commitment to creating a community that promotes a healthy, engaged lifestyle, while providing security and independence
Invest generously in our team’s ability to serve well — a commitment to hiring and retaining employees who use creative minds and compassionate hearts to serve residents
Ken continues the story, “I had been searching for a company name for months. I wanted something that was alive and comforting, but offered a powerful, guiding force—even more, a name that spoke to the passion I have to bring loving care to seniors.”
The following day Ken read a front page article about an Indian reservation suffering under abject poverty. One of the Native American women being interviewed was named MorningStar. That, for Ken, clinched it. For even at the genesis of his company, he knew he wanted its profits used, in part, to relieve poverty around the world. And so we were christened.